It is the intangible attitude and spirit behind the company that gives it a distinguishing identity in the industry and in the minds of consumers.
  • There is an increased awareness about the company, their products and services with the conceptual journey of consumers identifying the logo, mascots, color shades, tagline, and other brand elements having the top-of-the-mind recall about all the expressions of the brand.
  • Offers competitive edge to the company whilst selling its products and services, as they create more loyal consumers by generating more awareness of the company due to its strong corporate identity and brand name.
  • It facilitates new product launches and is well accepted in the market due to the strong corporate legacy created with the products and services offered.
  • It helps the company to tap and enter new markets and demographics globally as the corporate entity has already created repute for itself by brand creation.
  • There is an emotional connection with the existing and prospective consumers as it arises a feeling of brand loyalty in their minds.
Logo Visual Design

Based on the metaphors finalised, brand stories are explored, ideas sketched and then digitised.

Collaterals Design

The developed identities are taken a step further, and marketing collaterals are designed for them.

Brand Styling

With the right usage of fonts and colors, we design a visually appealing and cohesive brand styling.


A questionnaire is prepared to get an in-depth knowledge about the brand.

Mind Mapping

After gaining better understanding of the brand, its market, competitiors etc we brainstorm and create mind maps.

Metaphor Explorations

Dosens of metaphors are listed and few zeroed down, which set the foundation for the logo design.